Those of us old enough to remember the early days of the internet will recall that the idea of using video on websites was simply non-existent.
With the dial-up internet of the time and download speeds that would mean a text email often took up an hour of your life before they appeared on the screen, a video was the furthest thing from any business owners’ minds.
Come forward to today with superfast broadband, text email almost seems quaint in nature, with video now the dominant medium, so much so that literally every internet user watches at least one video clip each day.
That goes further to the extent that we can now watch streaming television programmes, movies, sports events, and send videos we have recorded on our mobile devices to friends and family, which they receive almost instantly.
Video is also an immensely powerful tool when it comes to SEO, but it has not yet been fully taken advantage of by a lot of businesses. That gives you the opportunity to step and use video to help generate you more traffic, and of course, more traffic means more visitors, and in turn more paying customers.
So, to take the first steps towards welcoming those paying customers, here are three ways in which video can help generate traffic to your website.
It can be one of the most frustrating things about running an online business or an offline business that relies on traffic to its website. What we are talking about is spending time and money to generate traffic and get visitors to your website but finding that they either leave soon after, or worse, they click away immediately.
Not only does this do little to improve conversions and sales, but it can also negatively impact your website’s rankings on search engines. Google measures what is termed ‘bounces’ from your websites, which is how many people arrive and then leave within a few seconds.
The other relevant measure is the amount of time that someone remains on your website. That will include an action like them clicking through to other pages and reading or viewing the content that you have created. The more they do that, the longer they stay on your website, and in Google’s view, that means your website is engaging visitors.
The upside of that is improved ranking, so from what we have discussed so far, the goal should be to ensure that your visitors have a reason to remain on your website for as long as possible.
The other important point to remember is, not only does it mean better rankings but if someone remains on your website, they are more likely to become a customer, which is surely the goal of most businesses.
So, you want to keep visitors on your website for longer, but how? Well, here are 5 ways it can be achieved.
With the internet’s influence in our lives increasing with each passing year, any business that wishes to succeed in today’s economy must have an online presence. Invariably a significant part of that presence will be that business’s website, but simply having a website in place is not enough.
That website needs to be found by those looking for the goods and services which that business has to offer, and while there are many ways that can be done, the most effective is search engine optimisation, or SEO as it is more commonly referred to.
SEO involves a large number of tactics, strategies, and processes, and as some of these can be complex, unless the business owner already has knowledge of it, the work of SEO is best left to SEO consultants or agencies.
One of the keys to running any successful advertising campaign, especially if it is being done on Google Ads, is effective management. Many business owners are under the misconception that a Google Ads campaign is a ‘set and forget’ exercise, but nothing could be further from the truth. In fact, if you set up a campaign, and then simply ignore it, it’s a sure-fire recipe for lots of ad spend and very little in the way of positive results.
On the other hand, with the use of effective Google Ads management and that management being an ongoing operation, the results you can see will not only be positive, but they will improve as the adjustments and actions which are implemented take effect. As with many aspects of online marketing, managing a Google Ads campaign has some essential principles which should be followed.
When it comes to digital marketing, email marketing is extremely effective – especially if you already have a well-developed mailing list to send your emails out to. Writing a marketing email is relatively cheap compared to other forms of digital marketing, and when done right, can lead to great conversion rates.
However, even the best email marketing experts can sometimes have trouble with low response rates to their emails. Sometimes, your entire approach needs to be changed, while at other times, you only need to make small changes to the way you do things.
Northland’s digital marketing company, Slinky Digital has won the web design and digital marketing contract with World class yacht designer Sam Sorgiovanni.
According to Sam Sorgiovanni, the Australian lifestyle of sand, sea and sun and the appreciation of other cultures has had a hand in ensuring his success in yacht design. However, without the passion he has for design and the insistence on excellence in every single detail, Sorgiovanni may not have risen to where he is today, one of the top super yacht designers whose work is always in demand.
From achieving his BA in Industrial Design, Sorgiovanni’s career path was set when he was taken on by Australian ship builder Oceanfast and mentored by the legendary Jon Bannenberg in all things to do with yacht design. His innovative designs and his attention to detail quickly accelerated his career until after 12 years he decided to follow his dream which culminated in setting up the Sorgiovanni Interiors and Sorgiovanni Designs Studio in Fremantle, WA, in 1997.
Despite its aims remaining the same – to advertise your business and increase your income – marketing has changed significantly over the past couple of years with the digital revolution and the rise of technology. Although they are still used, traditional marketing streams like television and newspaper advertising have been somewhat pushed aside by digital marketing techniques such as search engine marketing and email marketing.
However, digital marketing is a relatively new field, and a lot of ‘experts’ actually don’t have a clue what they are talking about. This means that they often make mistakes, and some of these mistakes could be harming you and your business right now.
Australia’s most reliable automatic pool cleaner, Kreepy Krauly has decided to go forward with Slinky Digital as it’s design agency and digital marketing partner.
Kreepy Krauly is Australia’s #1 brand of pool cleaner. Manufactured from top quality materials and built to deliver years of continuous use, they are widely considered to be the most robust and reliable of all the automatic pool cleaners available on the Australian market.
We are very excited to be working with Kreepy Krauly on their SEO, AdWords and web development services.
When it comes to SEO a large amount is written and spoken about backlinks, and that is understandable given the power that they can add to a website ranking. However, there are many things that website owners can do closer to home, which can also result in increased rankings.
What we are talking about are some strategies that are often overlooked or are simply not known by the website owners as actions that they can take with regards to the SEO of their website. They include onsite optimisations plus making use of tools that are available to you.
Updating Your Existing Content
One mistake many website owners make is that they think once a piece of content has been published on their website, that it is there for eternity and can basically be forgotten about. Existing content should be seen as something which is organic, and just like the plants in your garden, content can be given new lease of life.
This is especially true of articles and blog posts that you may have on your website and which are older than 12 months. It is likely that some of the content is out of date anyway, so it is not even of any use to someone who might happen to stumble across it while browsing your website.
In order to properly update your content, you need to take a 7-step approach as follows:
Select The Content To Be Updated: You will want to find articles that are getting most traffic, but which rank towards the bottom of the first page or are on page 2 of Google. You also want the content that has been written well but does not include the keywords you are trying to rank for.
Facebook is one of the most popular social media platforms in the world. A recent study estimated that over half of Australia is on Facebook, which means that you should take advantage of it when trying to advertise your business. Social media marketing using social media platforms is relatively simple, but some platforms are easier to advertise on than others.
Facebook is one of the simplest platforms to advertise on. It offers two forms of advertising – traditional adverts and promoted posts. Promoted posts are great for people with their own business page and existing Facebook presence, as they can help your posts reach more people. Creating a perfect Facebook promoted post is relatively simple, and involves the following steps:
Australian Formula 4 Champion, Jordan Love has chosen Slinky Web Design to create and look after his online presence.
Update: 20 Dec 2016 | Jordan Love Gets Porsche Deal
Jordan Love gets the 2017 Jamey Blaikie Porsche Scholarship. Read more at Speed Cafe
If you have a background in marketing and advertising, you will already be aware of the importance of having a strong brand built around your business for its success. That is why you see a lot of businesses reveling in their successes. The thing is that not all businesses understand how crucial branding is or even understand what it really is. It is not just a good logo, there is a lot more to branding and it needs investment of time and money. It needs to be nurtured and built from the ground up to give your business the kind of visibility and following that will make it successful. Here are the three reasons you need good branding for your business if you want long term success. It needs to be nurtured and built from the ground up to give your business the kind of visibility and following that will make it successful. Here are the 3 reasons you need good branding for your business if you want long term success.
What is Branding?
In order to understand the reasons, let’s take a brief but important look at what branding is. It’s not just something that’s meant to make an impression on customers. It is something that allows your customers to effectively know what they can expect from your company. It is what distinguishes your company from the rest in the same industry. Your branding makes it clear to the customers that what you have to offer is better than what the competitors do. Now let’s take a look at the reasons why it’s important for your business.