One of the keys to running any successful advertising campaign, especially if it is being done on Google Ads, is effective management. Many business owners are under the misconception that a Google Ads campaign is a ‘set and forget’ exercise, but nothing could be further from the truth. In fact, if you set up a campaign, and then simply ignore it, it’s a sure-fire recipe for lots of ad spend and very little in the way of positive results.
On the other hand, with the use of effective Google Ads management and that management being an ongoing operation, the results you can see will not only be positive, but they will improve as the adjustments and actions which are implemented take effect. As with many aspects of online marketing, managing a Google Ads campaign has some essential principles which should be followed.
The first of these is to set realistic and clear goals, and then to plan for them. Although it may a well-worn phrase to the point of almost being a cliché, but the adage ‘failing to plan, is planning to fail’, applies so much to Google Ads that it could almost have been written for it. Nothing guarantees failure and wasting your advertising budget more than a Google Ads campaign with little planning, and it also having no clear objectives with which to measure it.
When it comes to digital marketing, email marketing is extremely effective – especially if you already have a well-developed mailing list to send your emails out to. Writing a marketing email is relatively cheap compared to other forms of digital marketing, and when done right, can lead to great conversion rates.
However, even the best email marketing experts can sometimes have trouble with low response rates to their emails. Sometimes, your entire approach needs to be changed, while at other times, you only need to make small changes to the way you do things.
Northland’s digital marketing company, Slinky Digital has won the web design and digital marketing contract with World class yacht designer Sam Sorgiovanni.
According to Sam Sorgiovanni, the Australian lifestyle of sand, sea and sun and the appreciation of other cultures has had a hand in ensuring his success in yacht design. However, without the passion he has for design and the insistence on excellence in every single detail, Sorgiovanni may not have risen to where he is today, one of the top super yacht designers whose work is always in demand.
From achieving his BA in Industrial Design, Sorgiovanni’s career path was set when he was taken on by Australian ship builder Oceanfast and mentored by the legendary Jon Bannenberg in all things to do with yacht design. His innovative designs and his attention to detail quickly accelerated his career until after 12 years he decided to follow his dream which culminated in setting up the Sorgiovanni Interiors and Sorgiovanni Designs Studio in Fremantle, WA, in 1997.
Despite its aims remaining the same – to advertise your business and increase your income – marketing has changed significantly over the past couple of years with the digital revolution and the rise of technology. Although they are still used, traditional marketing streams like television and newspaper advertising have been somewhat pushed aside by digital marketing techniques such as search engine marketing and email marketing.
However, digital marketing is a relatively new field, and a lot of ‘experts’ actually don’t have a clue what they are talking about. This means that they often make mistakes, and some of these mistakes could be harming you and your business right now.
Australia’s most reliable automatic pool cleaner, Kreepy Krauly has decided to go forward with Slinky Digital as it’s design agency and digital marketing partner.
Kreepy Krauly is Australia’s #1 brand of pool cleaner. Manufactured from top quality materials and built to deliver years of continuous use, they are widely considered to be the most robust and reliable of all the automatic pool cleaners available on the Australian market.
We are very excited to be working with Kreepy Krauly on their SEO, AdWords and web development services.
Facebook is one of the most popular social media platforms in the world. A recent study estimated that over half of Australia is on Facebook, which means that you should take advantage of it when trying to advertise your business. Social media marketing using social media platforms is relatively simple, but some platforms are easier to advertise on than others.
Facebook is one of the simplest platforms to advertise on. It offers two forms of advertising – traditional adverts and promoted posts. Promoted posts are great for people with their own business page and existing Facebook presence, as they can help your posts reach more people. Creating a perfect Facebook promoted post is relatively simple, and involves the following steps:
Australian Formula 4 Champion, Jordan Love has chosen Slinky Web Design to create and look after his online presence.
Update: 20 Dec 2016 | Jordan Love Gets Porsche Deal
Jordan Love gets the 2017 Jamey Blaikie Porsche Scholarship. Read more at Speed Cafe
If you have a background in marketing and advertising, you will already be aware of the importance of having a strong brand built around your business for its success. That is why you see a lot of businesses reveling in their successes. The thing is that not all businesses understand how crucial branding is or even understand what it really is. It is not just a good logo, there is a lot more to branding and it needs investment of time and money. It needs to be nurtured and built from the ground up to give your business the kind of visibility and following that will make it successful. Here are the three reasons you need good branding for your business if you want long term success. It needs to be nurtured and built from the ground up to give your business the kind of visibility and following that will make it successful. Here are the 3 reasons you need good branding for your business if you want long term success.
What is Branding?
In order to understand the reasons, let’s take a brief but important look at what branding is. It’s not just something that’s meant to make an impression on customers. It is something that allows your customers to effectively know what they can expect from your company. It is what distinguishes your company from the rest in the same industry. Your branding makes it clear to the customers that what you have to offer is better than what the competitors do. Now let’s take a look at the reasons why it’s important for your business.