Those of us old enough to remember the early days of the internet will recall that the idea of using video on websites was simply non-existent.
With the dial-up internet of the time and download speeds that would mean a text email often took up an hour of your life before they appeared on the screen, a video was the furthest thing from any business owners’ minds.
Come forward to today with superfast broadband, text email almost seems quaint in nature, with video now the dominant medium, so much so that literally every internet user watches at least one video clip each day.
That goes further to the extent that we can now watch streaming television programmes, movies, sports events, and send videos we have recorded on our mobile devices to friends and family, which they receive almost instantly.
Video is also an immensely powerful tool when it comes to SEO, but it has not yet been fully taken advantage of by a lot of businesses. That gives you the opportunity to step and use video to help generate you more traffic, and of course, more traffic means more visitors, and in turn more paying customers.
So, to take the first steps towards welcoming those paying customers, here are three ways in which video can help generate traffic to your website.
It can be one of the most frustrating things about running an online business or an offline business that relies on traffic to its website. What we are talking about is spending time and money to generate traffic and get visitors to your website but finding that they either leave soon after, or worse, they click away immediately.
Not only does this do little to improve conversions and sales, but it can also negatively impact your website’s rankings on search engines. Google measures what is termed ‘bounces’ from your websites, which is how many people arrive and then leave within a few seconds.
The other relevant measure is the amount of time that someone remains on your website. That will include an action like them clicking through to other pages and reading or viewing the content that you have created. The more they do that, the longer they stay on your website, and in Google’s view, that means your website is engaging visitors.
The upside of that is improved ranking, so from what we have discussed so far, the goal should be to ensure that your visitors have a reason to remain on your website for as long as possible.
The other important point to remember is, not only does it mean better rankings but if someone remains on your website, they are more likely to become a customer, which is surely the goal of most businesses.
So, you want to keep visitors on your website for longer, but how? Well, here are 5 ways it can be achieved.
With the internet’s influence in our lives increasing with each passing year, any business that wishes to succeed in today’s economy must have an online presence. Invariably a significant part of that presence will be that business’s website, but simply having a website in place is not enough.
That website needs to be found by those looking for the goods and services which that business has to offer, and while there are many ways that can be done, the most effective is search engine optimisation, or SEO as it is more commonly referred to.
SEO involves a large number of tactics, strategies, and processes, and as some of these can be complex, unless the business owner already has knowledge of it, the work of SEO is best left to SEO consultants or agencies.