When it comes to digital marketing, email marketing is extremely effective – especially if you already have a well-developed mailing list to send your emails out to. Writing a marketing email is relatively cheap compared to other forms of digital marketing, and when done right, can lead to great conversion rates.
However, even the best email marketing experts can sometimes have trouble with low response rates to their emails. Sometimes, your entire approach needs to be changed, while at other times, you only need to make small changes to the way you do things.
Three of our favourite simple ways to increase your email response rate include:
- Make Sure That You Have A Clear Call To Action:
A clear, well defined call to action is one of the most important elements of any marketing email. Without one, you simply won’t experience a decent email conversion rate, and you will find that your marketing emails probably aren’t that effective.
Northland’s digital marketing company, Slinky Digital has won the web design and digital marketing contract with World class yacht designer Sam Sorgiovanni.
According to Sam Sorgiovanni, the Australian lifestyle of sand, sea and sun and the appreciation of other cultures has had a hand in ensuring his success in yacht design. However, without the passion he has for design and the insistence on excellence in every single detail, Sorgiovanni may not have risen to where he is today, one of the top super yacht designers whose work is always in demand.
From achieving his BA in Industrial Design, Sorgiovanni’s career path was set when he was taken on by Australian ship builder Oceanfast and mentored by the legendary Jon Bannenberg in all things to do with yacht design. His innovative designs and his attention to detail quickly accelerated his career until after 12 years he decided to follow his dream which culminated in setting up the Sorgiovanni Interiors and Sorgiovanni Designs Studio in Fremantle, WA, in 1997.