SEO

Empowering Your Digital Presence with Northland Digital

At Northland Digital, we’ve been at the forefront of SEO services across Australia for over two decades, helping businesses of all sizes navigate the ever-changing digital landscape. Our extensive experience and deep understanding of SEO allow us to craft innovative and effective strategies that deliver results.

Why Choose Northland Digital for Your SEO Needs?

Our professional SEO services are designed to elevate your website to the top of organic search engine results, where your potential customers are actively searching. We don’t just aim for rankings; we strive to attract meaningful, high-intent traffic that converts into loyal customers.

SEO Case Studies

Client Overview

Client Name: Martin Cuthbert Landscapes
Industry: Landscaping
Location: Perth, WA
URL: martincuthbert.com.au
Services Provided: SEO, Website Development

Campaign Start Date: Jan 2022
Campaign Type: Ongoing SEO Campaign

Initial Challenges

When Martin Cuthbert Landscapes partnered with us, they were facing several challenges in their online visibility:

• Low organic traffic: Their website was not attracting the number of visitors needed to drive meaningful business growth.
• Poor search engine rankings: Key service/product-related keywords were either not ranking at all or were ranking on pages 2 or lower.
• Limited brand awareness: Martin Cuthbert Landscapes was looking to strengthen their presence in the local market.

SEO Strategy

Our SEO strategy for Martin Cuthbert Landscapes focused on three key areas:

1. Keyword Research and Optimization
   We conducted thorough research to identify high-value, high-traffic keywords that aligned with Martin Cuthbert Landscapes’ services and goals. These included a mix of short-tail and long-tail keywords such as “Landscapers Perth,” “Landscape Architect Perth,” and prestigious Perth location keywords, such as “Landscaping Claremont” and “Landscapers Dalkeith.”
   Our optimisation efforts focused on key landing pages, meta titles, descriptions, and content.
2. On-Page and Technical SEO Enhancements
   The website needed several technical improvements to boost performance and user experience, including:
   • Improved page load speed
   • Mobile responsiveness
   • Internal linking structure optimization
   • Fixing broken links and eliminating duplicate content
     Additionally, we optimised content for user experience and search intent to better align with search engine algorithms.
3. Content Development and Link Building
   We developed a consistent content strategy to position Martin Cuthbert Landscapes as an industry leader. This included regular blog posts, recent projects, social media updates and informative landing pages that attracted organic traffic.
   We also implemented a strategic link-building campaign to gain authoritative backlinks from industry-relevant websites.

Results

Since the beginning of our campaign with Martin Cuthbert Landscapes, we’ve seen significant growth across several metrics.

Traffic Growth
Since, January 2022 organic traffic has increased by 87%.

Keyword Rankings
We achieved higher rankings for several key terms, including:

• “Landscapers Perth”: From 28 to 2
• “Landscape Architect Perth”: From >100 to 2
• “Landscapers Claremont”: From >100 to 1

Overall, Martin Cuthbert Landscapes now ranks on the first page of Google for most of their relevant, high traffic keywords, compared to zero at the beginning of the campaign.

Client Feedback

Martin Cuthbert Landscapes is extremely satisfied with the progress of the SEO campaign. Here’s what they had to say:
“Thanks Peter, we really appreciate all your hard work and are very happy with the progress that has been made since you took on our company’s digital marketing. Regards, Martin Cuthbert“

Conclusion

The SEO campaign for Martin Cuthbert Landscapes has delivered significant results, and we continue to monitor and adjust our strategy to ensure long-term growth. By focusing on a tailored keyword strategy, on-page optimization, and ongoing content development, we’ve helped Martin Cuthbert Landscapes achieve their digital marketing goals.

Future Plans

As the SEO campaign continues, we plan to:

• Target additional high-competition keywords to expand the reach even further
• Continue developing link-building efforts to solidify authority in the industry

Client Overview

Client Name: Rowe Bristol Lawyers
Industry: Commercial Legal Services
Location: Perth, WA
URL: rowebristol.com.au
Services Provided: SEO, Website Development, Website Hosting

Campaign Start Date: April 2018
Campaign Type: Ongoing SEO Campaign

Initial Challenges

When Rowe Bristol Lawyers partnered with us, they were facing several challenges in their online visibility:

• Low organic traffic: Their website was not attracting the number of visitors needed to drive meaningful business growth.
• Poor search engine rankings: Key service/product-related keywords were either not ranking at all or were ranking on pages 2 or lower.
• Limited brand awareness: Rowe Bristol Lawyers was looking to strengthen their presence in the West Australian market place.

SEO Strategy

Our SEO strategy for Rowe Bristol Lawyers focused on three key areas:

1. Keyword Research and Optimization
   We conducted thorough research to identify high-value, high-traffic keywords that aligned with Rowe Bristol Lawyers’ services and goals. These included a mix of primary and secondary keywords such as “Construction Lawyers Perth,” “Corporate Lawyer Perth,” “Business Lawyers Perth,” as well as “Intellectual Property Lawyers Perth” and “IP Lawyers Perth.”
   Our optimisation efforts focused on key landing pages, meta titles, descriptions, and content.
2. On-Page and Technical SEO Enhancements
   The website needed several technical improvements to boost performance and user experience, including:
   • Improved page load speed
   • Mobile responsiveness
   • Internal linking structure optimization
   • Fixing broken links and eliminating duplicate content
     Additionally, we optimised content for user experience and search intent to better align with search engine algorithms.
3. Content Development and Link Building
   We developed a consistent content strategy to position Rowe Bristol Lawyers as an industry leader. This included regular blog posts, quality content updates that attracted organic traffic.
   We also implemented a strategic link-building campaign to gain authoritative backlinks from industry-relevant websites.

Results

Since the beginning of our campaign with Rowe Bristol Lawyers, we’ve seen significant growth across several metrics.

Traffic Growth
Since, April 2018 organic traffic has increased by 178%.

Keyword Rankings
We achieved higher rankings for several key terms, including:

• “Construction Lawyers Perth”: From 6 to 1
• “Corporate Lawyer Perth”: From 17 to 1
• “Business Lawyers Perth”: From 21 to 3
• “IP Lawyers Perth”: From 17 to 2

Overall, Rowe Bristol Lawyers now ranks on the first page of Google for a large percentage of their relevant, high traffic keywords, compared to very few at the beginning of the campaign.

Conclusion

The SEO campaign for Rowe Bristol Lawyers has delivered significant results, and we continue to monitor and adjust our strategy to ensure long-term growth. By focusing on a tailored keyword strategy, on-page optimization, and ongoing content development, we’ve helped Rowe Bristol Lawyers achieve their digital marketing goals.

Future Plans

As the SEO campaign continues, we plan to:

• Target additional high-competition keywords to expand the reach even further
• Continue developing link-building efforts to solidify authority in the industry

Our Comprehensive SEO Approach

At Northland Digital, we believe that SEO is more than just optimizing for keywords and building links—it’s about creating a sustainable online ecosystem that grows with your business.

Our holistic approach to SEO encompasses every facet of digital optimization, ensuring that your brand not only ranks but thrives.

• On-Page SEO: We meticulously optimize every aspect of your website, from content and meta tags to user experience and mobile responsiveness, ensuring that search engines understand and prioritize your site.
• Off-Page SEO: Our expertise extends beyond your website, building a strong and credible backlink profile through strategic partnerships, outreach, and content marketing that signals trust and authority to search engines.
• Local SEO: For businesses looking to capture the local market, we offer specialized local SEO strategies that boost your visibility in your community, making it easier for nearby customers to find you when they need your services the most.
• Technical SEO: We dive deep into the technical elements of your site, optimizing everything from site speed to crawlability, ensuring that search engines can easily index your pages and deliver a seamless experience to users.
• Content Strategy: Content is king, and our team of expert content creators will craft engaging, relevant, and keyword-rich content that resonates with your audience and drives organic traffic.

Tailored SEO Solutions for Lasting Results

No two businesses are the same, and that’s why we take the time to understand your specific goals and challenges. Our SEO strategies are not one-size-fits-all but are tailored to meet the unique demands of your industry, target audience, and business objectives.

At Northland Digital, we believe in transparency and results. We provide detailed reports and analytics, so you can see exactly how your SEO investment is performing.

Our commitment to excellence means we’re always on the cutting edge of SEO trends and techniques, adapting our strategies to keep you ahead of the competition.

Let Northland Digital Help You Achieve Your Full Potential

In the crowded digital marketplace, it’s essential to stand out. With Northland Digital by your side, you’ll not only increase your online visibility but also build a strong, sustainable digital presence that connects with your audience on a deeper level.

We’re more than just an SEO agency—we’re your partner in growth. Our team is dedicated to providing exceptional service and delivering results that matter. Whether you’re just starting with SEO or looking to refine your existing strategy, we’re here to help you reach new heights.

Ready to Boost Your Online Presence?

Get in touch with us today for a friendly, obligation-free chat. Our team at Northland Digital is excited to learn more about your business and discuss how our SEO services can help you achieve your goals.

Talk to us today: Say hello