Client Overview
Client Name: Rowe Bristol Lawyers
Industry: Commercial Legal Services
Location: Perth, WA
URL: rowebristol.com.au
Services Provided: SEO, Website Development, Website Hosting
Campaign Start Date: April 2018
Campaign Type: Ongoing SEO Campaign
178% Organic Traffic Increase
Initial Challenges
When Rowe Bristol Lawyers partnered with us, they were facing several challenges in their online visibility:
- Low organic traffic: Their website was not attracting the number of visitors needed to drive meaningful business growth.
- Poor search engine rankings: Key service/product-related keywords were either not ranking at all or were ranking on pages 2 or lower.
- Limited brand awareness: Rowe Bristol Lawyers was looking to strengthen their presence in the West Australian market place.
SEO Strategy
Our SEO strategy for Rowe Bristol Lawyers focused on three key areas:
- Keyword Research and Optimization
We conducted thorough research to identify high-value, high-traffic keywords that aligned with Rowe Bristol Lawyers’ services and goals. These included a mix of primary and secondary keywords such as “Construction Lawyers Perth,” “Corporate Lawyer Perth,” “Business Lawyers Perth,” as well as “Intellectual Property Lawyers Perth” and “IP Lawyers Perth.”
Our optimisation efforts focused on key landing pages, meta titles, descriptions, and content. - On-Page and Technical SEO Enhancements
The website needed several technical improvements to boost performance and user experience, including:- Improved page load speed
- Mobile responsiveness
- Internal linking structure optimization
- Fixing broken links and eliminating duplicate content
Additionally, we optimised content for user experience and search intent to better align with search engine algorithms.
- Content Development and Link Building
We developed a consistent content strategy to position Rowe Bristol Lawyers as an industry leader. This included regular blog posts, quality content updates that attracted organic traffic.
We also implemented a strategic link-building campaign to gain authoritative backlinks from industry-relevant websites.
Results
Since the beginning of our campaign with Rowe Bristol Lawyers, we’ve seen significant growth across several metrics.
Traffic Growth
Since, April 2018 organic traffic has increased by 178%.
Keyword Rankings
We achieved higher rankings for several key terms, including:
- “Construction Lawyers Perth”: From 6 to 1
- “Corporate Lawyer Perth”: From 17 to 1
- “Business Lawyers Perth”: From 21 to 3
- “IP Lawyers Perth”: From 17 to 2
Overall, Rowe Bristol Lawyers now ranks on the first page of Google for a large percentage of their relevant, high traffic keywords, compared to very few at the beginning of the campaign.
Conclusion
The SEO campaign for Rowe Bristol Lawyers has delivered significant results, and we continue to monitor and adjust our strategy to ensure long-term growth. By focusing on a tailored keyword strategy, on-page optimization, and ongoing content development, we’ve helped Rowe Bristol Lawyers achieve their digital marketing goals.
Future Plans
As the SEO campaign continues, we plan to:
- Target additional high-competition keywords to expand the reach even further
- Continue developing link-building efforts to solidify authority in the industry