That title is a sweeping claim to make, and yet that’s just what many of their own customers seem to believe.
This starts with a commercial during the SuperBowl. The SuperBowl is the biggest game of the year of the sport which our friends across the ditch so laughably call “football”, though we’ll throw our lot in with the idea of what football should really be called. Anyway, the advertisements during the SuperBowl are nearly as big a draw as the game itself.
So GoDaddy decided to buy some airtime for its own commercial, and, well, the fallout from the sexist advertisement actually drove customers away. One Twitter comment summed it up nicely: “They assume every web designer is teen male. This midage female web designer taking work elsewhere.”
Now, we have as much of a sense of humor as anybody. But in addition to being gross, sexist, raunchy, and tasteless, the advertisement is also pointless and unfunny. And to the point, they’ve just offended half of their market base. While women lag behind men statistically in other tech professions, there is a more equal ratio of women to men in the Internet-related industry than any other branch of IT.
Plus, as far as the audience goes, studies are finding that women are outnumbering men on the Internet. So now if you have a GoDaddy site and your visit numbers have dropped due to women refusing to patronize sites hosted by them, now you know why.