SEO

Our professional SEO services will take you to the top of the organic search engine results. Specializing in cutting-edge SEO strategies, our Perth-based team is dedicated to boosting your online visibility and driving meaningful, high-intent traffic to your website.

Whether you’re looking to enhance your local presence or dominate global markets, our tailored SEO solutions are designed to deliver measurable results.

At Northland Digital, we understand that SEO is more than just keywords and links—it’s about creating a sustainable online ecosystem for your brand. Let us help you reach your website’s full potential and connect with your audience like never before.

Local SEO

When thinking about improving their online marketing, many local business owners have the mistaken belief that local SEO is just one action that exists in isolation. In other words, they think it’s akin to flicking a switch, and the improved rankings will magically appear.

As anyone who knows anything about online marketing and local SEO will tell you, it is actually more of a process than a one-off action. Further, that process can differ for each individual business, and the actions and services employed to improve local rankings may also differ.

There are many reasons for that, with the type of industry or business niche being a factor, the level of competition within the local area, and the amount of optimisation that has previously been implemented.

Despite all the individual differences, you will find several core services and tactics that almost every local SEO and online marketing campaign will employ. These are the ones proven to work in almost every scenario, and that research has shown Google to look out for them when calculating rankings.

Any local SEO agency that is genuinely concerned with helping you rank higher in the search engines will seek to implement as many of these services as possible, assuming your marketing budget allows for it to be included.

If you come across an agency that does not offer them you should tread carefully, as these core services can make the biggest difference, so why they would not include them demands some answers.

Here are those six core services that you should expect to see being implemented in any local SEO campaign that is going to be effective in terms of improving rankings.

Google My Business (GMB) Optimisation

Any local business that has not yet had its GMB listing set up and optimised is severely compromised in terms of its website climbing the rankings. This is Google’s primary local business information tool, and if you want to have any chance of ranking in the coveted ‘Local 3-Pack’ at the very top of the ranking, it needs to be in place.

Not only does it need to be in place, but the information within your GMB needs to be accurate and up to date. You will first have to claim your GMB listing, and this is a process that involves Google sending a confirmation code to your place of business via mail.

Within your GMB listing, you have the opportunity to clearly outline information that describes your local business within a 750-character limit. This is a prime location in the sense that it could be one of the first contacts you have with potential customers so make it count.

You can also include information about your opening hours, answer questions about your business, and respond to reviews that have been left by existing customers.

Local Business Citations

Unknown to most business owners there are literally hundreds of locations around the internet where you can list your business details and information. Every single one of these is noted by Google and in most cases that will mean a tick mark in the plus column of your website’s ranking score.

Now, do not expect a flood of traffic just because you have a citation on a particular site or directory. This needs to be looked upon as something which is not especially exciting, but its cumulative effect is definitely desirable if you want good local SEO rankings.

Some directories such as Yelp and Bing, are more powerful than others and these should be your first priority. Thereafter you want to have your business details on as many citation websites as possible and most local marketing agencies will provide this service for you.

One especially important point, which a local SEO agency will ensure happens, is that every single citation must be consistent with all the others. That means every letter and number of your business name, address, and telephone number must match exactly.

For example, if your business is called ‘John Smith’s Bakery’, variations such as ‘J. Smith’s Bakery’, or ‘John Smith Bakery’ cannot be used in your citation listings as they will be disregarded by Google.

Reputation Management vs Local SEO Ranking vs Special Offers

This is becoming an increasingly important factor, not just for ranking, but more especially for the difference it makes in the decision of online users to select a specific business. In fact, surveys have shown that over 50% of online customers will choose a business based on its review ratings, over its special offers and deals, or its Google ranking.

Obviously, the great service you provide your customers’ needs to be a given, but thereafter, you want to be encouraging your customers to leave you an online review if they feel they have received great service. When these reviews appear online, take the time to thank that customer, and do it with more than just a two-word ‘Thank You’.

More importantly, responding to bad reviews can actually nullify any damage they do to your online reputation and can even enhance it. Others seeing that you genuinely care by addressing the problem raised and promising to try and put it right so that it does not happen again will often remember that more than if all your reviews are 5-star ones.

Local SEO Keyword Research

This is an area of local SEO that seems to baffle many, possibly by them assuming that because it says ‘keyword’ and not ‘key phrase’ or ‘key sentence’ that you should only be targeting single words. That is definitely not the case, and in fact, the majority of keywords that get ranked for are those with two or more words in them.

The most effective keyword research is often done using special tools which gather data from a number of sources, especially Google. That data can help identify the number of times a specific search term gets entered into the search box, and the amount of competition there is all trying to rank for that same search term.

That degree of difficulty will identify how much work it is going to take to optimise for a search term, and bear in mind that is just for one of them. No doubt there will be many other search terms related to your business that you will want to rank for.

Given the size of the task that keyword research can become, most local businesses use a local SEO expert or agency to do it for them, and thereafter to help them build a local SEO campaign that will ensure most of those search terms are ones they are able to rank for locally.

Building Backlinks to boost your local SEO

Given the importance of backlinks to a website’s ranking it is astonishing that so many business owners, or worse, marketers who should know better, get this wrong.

The mess up in several ways including getting links from sites that damages rather than helps their ranking, they choose the wrong keywords for anchor text, or they rush out and create so many links in such a short period of time that Google determines that they are trying to spam the system, and delists them.

None of these problems are necessary if your backlink building campaign is done correctly, and that starts with the planning stage. Once you know what keywords you want to rank for and have researched which sites it is possible to get links from, including the high authority ones, you can start building backlinks.

This will likely involve getting content created for guest posts, for example, and it will also mean having to reach out to some of those website owners whose sites you have targeted for a backlink.

All of these tasks are probably best left to a local SEO agency who plan these sorts of backlinking campaigns on a daily basis so they will know exactly how to plan and proceed with it in the correct ways. More importantly, they will know what it takes to get the desired results from a backlink building campaign.

Optimizing User Experience

If you talk to any local SEO expert who is worthy of that title about what Google’s primary focus has been in the past few years, they will undoubtedly mention user experience.

The reason for that is Google’s belief that the better the experience of anyone who uses their search engine, by searching for something and clicking through to a website, the more likely that person is to keep using Google.

That seems perfectly logical, but the question is, how do you ensure that you maximise the user experience for visitors to your website?

The first is to ensure that the navigation within your website is clear, logical, and easy for anyone to move around your site. Think of it this way, if you were in a large building for the first time and struggled to find your way around due to poor signage, would you want to go back there?

Another way user experience can be enhanced is by making it a visually enjoyable experience. You do this with the use of colours on your website as well as ensuring all images are clear, and that there is also an element of interactivity where appropriate.

Finally, you want to ensure that your website loads in as quick a time as possible. This may require some technical adjustments and updates to be made and is definitely something best left to experts.

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How To Increase Traffic With SEO

Getting better rankings for your business website relies mainly on SEO and its ability to convince Google’s algorithms that your website pages deserve to be ranked higher than they currently are. One way to achieve this is to hire an SEO agency to implement an SEO campaign for your business.

Whether you go down that route or wish to do your SEO yourself, you must know the ten major steps that almost every successful SEO campaign follows. Here are these ten steps:

Establish Your Objectives: if you do not have a target you will hit nothing. This is why your first step is to decide what your objectives are for your SEO such as choosing keywords to rank for and which pages you want to rank most.

Conduct A Website Audit: The next step is to assess your website to determine how much SEO is in place and how much work is required. Your website audit should assess the content, how it impacts user experience, metadata, and internal linking, and establish if there are any technical issues affecting the functioning of your website.

Identify Your Target Audience: One of the craziest things you can do is go ahead with SEO without knowing who your audience is. By knowing, you will be able to establish which keywords are the most applicable as well as the types of content you should publish, and which subjects that content should reference.

Research Your Competitors: Your business is certain to have competitors, and some of them may be well ahead of you with their SEO. Do not let that dishearten you. Instead, be pleased because it means you already have SEO templates in the form of these competitor websites which will give you clues and pointers to how you can rank your website within your niche.

Fully Optimise On-Site: Armed with all your research you now start the task of completing all the necessary on-site optimisations. This includes your internal linking, image alt text, metadata, page titles, and URLs, to name but a few.

Refresh And Create Your Content: Hopefully you are already fully aware of the importance of content, or rather high-quality content, to SEO. Your job now is to first, go back and refresh any old content you have on your website as this gives it a second chance to impact rankings. Then, start your content creation plan whether you are writing it or outsourcing it.

Make Sure Your Website Is User Friendly: The importance that Google gives to user experience (UX) should not be ignored. That is why we are now recommending you evaluate your entire website for users who may visit it. Are the menus easy to follow? Do all the links work? Do pages load quickly? Continue with every other aspect of your website that users will experience until it is completely user-friendly.

Implement Your Link Acquisition Campaign: Backlinks are the lifeblood of SEO and gaining better rankings, which is why your task now is to acquire them. Do not just think about how many backlinks you can get, but where you are getting them from. The more large, high-authority websites that you can get backlinks from, the more attention and credit Google will give them when determining your rankings.

Ensure You Have Your Google Business Profile Fully Optimised: A key component of your SEO is your Google Business Profile. This is a part of Google where your business is highlighted when it appears for searches. It is free so don’t miss this as it allows you to provide your business details, images, reviews and even your location on the map.

Measure, Assess, And Continually Improve Your SEO: SEO is not something you do once. You never stop SEO if you want to maintain your rankings. This means measuring results, analysing them for improvement options, and making further optimisations continuously.

Key Benefits of SEO

With the internet’s influence in our lives increasing with each passing year, any business that wishes to succeed in today’s economy must have an online presence. Invariably a significant part of that presence will be that business’s website, but simply having a website in place is not enough.

That website needs to be found by those looking for the goods and services which that business has to offer, and while there are many ways that can be done, the most effective is search engine optimisation, or SEO as it is more commonly referred to.

SEO involves a large number of tactics, strategies, and processes, and as some of these can be complex, unless the business owner already has knowledge of it, the work of SEO is best left to SEO consultants or agencies.

If you do employ an agency to carry out your SEO, not only will it be done correctly, but the results are more likely to come sooner and to a greater degree. The benefits to your business will also come in different ways, as we are about to explain.

Search Engine Ranking

The most obvious benefit is that your website’s ranking on the search engines will be higher, and therefore have a greater chance of being found when potential customers are searching for the types of products and services you sell.

it follows that if more people see your website listing on Google, more will click through to it, and assuming your website is welcoming and promotes your products well, the more sales you will ultimately make.

Competitive Edge Over Your Competition

With an SEO agency doing the work for you, the research and the data they will uncover and then share with you is bound to give you a competitive advantage over other companies in your niche.

Having inside knowledge that few of your competitors have about your marketplace, potential audience, which keywords to rank for, and what type of content to create are just a few examples where you will have a huge advantage over them.

Improved Branding

SEO is not just about ranking on Google as it can point your business in the right direction in other areas such as social media and reputation management. These are all important as together they allow your company’s branding to improve.

Apart from the kudos of being on page 1 of Google, your ever-increasing presence on other platforms means your brand will be getting seen by more people every day. Customers are more relaxed about doing business with a brand they know than one they do not, and that is what SEO can do for your business’s brand.

Increased Profits

Ultimately any business lives or dies as a direct consequence of how much profit it makes. With a carefully planned and implemented SEO strategy, while profits cannot ever be guaranteed, you have a much greater chance of making them than simply leaving your SEO to chance.

Having an agency or consultant do your SEO does cost, but that investment can improve your rankings, expand your branding, help you outperform your competitors, and increase your profit performance exponentially.