In the Capitalist system, there are producers, who make stuff, and there are consumers, who buy stuff. Traditionally, the original World Wide Web adapted the model of producer/consumer. Producers made the websites, and consumers visited the sites and did business with them.
The new WWW model, however, with the advent of the social web, has modeled itself more on the prosumer model. “Prosumers”, as defined in Wikipedia, are the mixture of the two concepts of the word professional or producer and the word consumer. The social web is interactive; it beckons visitors to not only be an audience, but to get up on stage and act themselves. » Read more: Consumer, Producer, Prosumer